Home Local News Boycott of ‘La Comay’ taking toll on WAPA ads
Issued : Wednesday, December 5, 2012 03:45 PM
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Boycott of ‘La Comay’ taking toll on WAPA ads

By DENNIS COSTA / CB Online Staff

Comments made in the high-rated gossip TV show “SuperXclusivo,” better known as “La Comay,” about the killing of publicist José Alejandro Gómez Saladín spurred a social media-based boycott campaign against the program that quickly led several advertisers to drop the program.

On Tuesday, the titular character of “La Comay,” voiced by puppeteer Antulio “Kobbo” Santarrosa, alleged that the publicist’s grisly murder may have been due in part to his soliciting services from a male or female prostitute hours prior to the killing. However, the puppet also stressed that Gómez Saladín did not deserve his fate and called for the institution of the death penalty in Puerto Rico.

The comments on prostitution elicited various negative reactions from activists, among them gay rights leader Pedro Julio Serrano, who blasted them as “homophobic and filled with hate.”

A Facebook group calling for the boycott of “La Comay” was launched on Tuesday evening and already had 7,000 likes as of this writing. The group aims to target companies and brands that it said regularly place ads during the program.

The boycott campaign was already notching some success, with insurer Triple-S the first to announce on Wednesday afternoon that it would pull its ads from the show.

“We want to inform you that the advertising plan at Triple-S doesn’t include additional ads during said program,” the leading managed-car company said in a Facebook posting. “We wish followers on Facebook a beautiful day filled with peace and peaceful co-existence.”

“Triple-S doesn’t support expressions promoting discord and violence in our society as a company that works for the health and well-being of the public we will address this issue with the utmost responsibility,” the company said.

Many big advertisers including Lanco, Welch’s, Claro, Borden, Gillette, Corona, Gillette, Mayagüez Resort & Casino and Plaza del Caribe followed suit, pulling the plug on their advertising on La Comay.

Cold Stone, meanwhile, issued a statement clarifying that it doesn’t advertise on the show.

“La Comay”, which is also broadcast in some parts of the U.S. mainland, has consistently ranked as one of the TV programs with the highest viewership in Puerto Rico. The show mixes gossip and hard news in its format.

WAPA TV, the channel that carries “La Comay,” issued a statement saying that it is a business that respects life, dignity and rights and doesn’t condone any action that undermines those values.

“We regret that information aired on our programming was taken out of context or misinterpreted. Our intention is not nor will ever be to offend our viewers,” WAPA chief José Ramos said. “There is no justification for committing a crime of any sort and the people who do so should be punished. We unite in solidarity with the family of José Enrique and all the victims of violent crime in Puerto Rico.”


SuperXclusivo broadcasts from Monday through Friday. It charges additionally for mentioning products during episodes.

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