Expedia touts role in Caribbean tourism
The company said it achieved significant growth for the Caribbean in 2011, with notable room night growth in Puerto Rico, Curacao, Turks & Caicos, Barbados and the Dominican Republic. In the first three quarters of last year, revenue generated through Expedia by hotel partners in the Caribbean grew 8 percent in comparison with 2010.
Expedia delivered more than 1 million room nights to Caribbean hotels from across its brands — which include Expedia Worldwide, Hotels.com Worldwide, Hotwire, corporate travel company Egencia and the Expedia Affiliate Network ― in the nine-month period through September.
Puerto Rico posted 10 percent room night growth through Expedia in 2011, the company said.
Other destinations with notable net room night growth through Expedia in 2011 include Curacao (38 percent), Turks & Caicos (26 percent), Barbados (22 percent), and the Dominican Republic (13 percent).
Expedia’s commitment to the Caribbean hotel industry is also reflected in the participation of the executive team at the Caribbean Marketplace, the most important industry event organized by the Caribbean Hotel and Tourism Association (CHTA), from Jan. 22-24, 2012 in Paradise Island, Bahamas.
Expedia has also intensified its efforts in growing the non-US international demand for the Caribbean in 2011, resulting in notable room night growth on Expedia, Inc. sites in countries such as Brazil, Italy, the UK and Canada.
“Recent results affirm Expedia’s key role in the progress of international tourism to the Caribbean,” said Marco Tagliatti, vice president of Lodging Supply for Latin America & Caribbean. “We have become a key marketing and distribution partner for hotels and resorts in the region, as they obtain exceptional exposure with our international travel websites and the possibility of reaching 53 million visitors in a monthly basis.”
The company said an important factor in the growth experienced by the hotels in the region is the packages channel that Expedia offers to hotels. By offering package rates through Expedia, hotels are able to secure exposure and demand for their property among vacation travelers who book hotel and air travel together without seeing the actual hotel rate or airfare alone. This means that hotels can manage their pricing strategy in their own commercial platforms, and be assured that s Expedia will never disclose the room rate its hotel partners offer in the packages channel.