US, PR markets drive Spanish-language publisher’s e-book sales
This increase, which corresponds to the U.S. and Puerto Rico alone, has been the largest recorded by the company since it began offering titles in a digital format. Record-breaking sales of e-readers and tablets during the past holiday season is credited with propelling e-book purchases.
Hispanic readers purchased titles in various categories, with literature, romance and biographies being the most popular. This reflects the broad interests of a community in search of digital books in Spanish.
In terms of titles, Santillana USA’s most sought after e-books were “La Reina del Sur” by Arturo Pérez-Reverte, “Conquistadora” by Esmeralda Santiago and Stephanie Meyer’s “Amanecer” (Breaking Dawn). The balance of the sales were distributed evenly among the 1,350 e-books in the publisher’s current catalog.
The company started offering digital titles in 2010, in a move to support new technologies and responding to new market dynamics. Its e-books are currently available on Nook, Kindle and Apple’s iBookstore.
Santillana USA plans to continue adding titles to its digital catalog through the imprints Alfaguara, Suma, Aguilar, Taurus, Alamah, Punto de lectura, and Alfaguara infantil y juvenil (Alfaguara children’s and young adults’).